In this article you will find answers to the most questions about the way your stats may change, update and represent the data.
First, some general points that may influence your results
Mobile traffic tends to have more active interactions and a higher cpm
GEOs differ from each other in terms of pricing and performance. Tier 1 countries are usually priced higher than Tier 4-5 countries.
Search traffic is particularly well priced, so the bigger your search share is-the better the performance is
Ad formats have different pricing range, cpms for Pop and Banner will be completely different
Number of users do not equal the number of ad impressions
Revshare is a great way to win more! More advertisers buy traffic from zones working on revshare, which benefit your earnings
Do not be discouraged if your website has more Tier 4 geos or desktop traffic, Clickadu works with all countries and has advertisers suitable for the majority of users :)
My CPM dropped, what happened?
When working on revshare (revenue sharing) cpm tends to fluctuate up and down. This behaviour is completely normal and here are some factors that cause it
Less users are actively interacting with ads. For example today less users created useful actions (conversions) with the ads that can boost your traffic's cost. The more active users are- the better is the cpm.
It is important that users are high quality, real audience that is capable of
interacting with ads, not just closing the tab
We received a different mix of Geos from you than before, for example today we receive a lot of IN traffic, when yesterday we got more US, as pricing is different, so is the cpm
Perspective ad campaign is paused. This may happen from time to time and our sales dept is working around the clock to optimize our ad feed for your benefit, please be patient
Make sure that you are using the latest version of the code. You can get fresh code by clicking get code in sites and zones section
My Impressions dropped, what happened?
Number of ad impressions depends strongly on number of users that can see Clickadu ads, here are some reasons why your impressions dropped
Another ad network added. If you have added another ad network pop or banner at the same time with ours, number of our ads seen by users will decrease. We don't recommend doing that for better performance of ad campaigns
ISP block/ server down. In case when your website is unavailable for some time, less ad impressions are created for users to see
More users closed ad tab before it's loaded. When user closes the ad tab without seeing it impression is not made.
Search engine sanctions. Please check if you have received any notifications in your webmaster dashboard, if there's a message from Google/Yandex about penalties applied to your website, this is the most likely cause why users see less ads
Make sure that you are using the latest version of the code. You can get fresh code by clicking get code in sites and zones section
Frequency/targeting changes were applied. If you have asked your personal manager to change your ad frequency/interval or to allow ads to be shown on specific Geos only number of ads will likely change.
Triggering on specific element of the website. If you've asked your personal manager to make the pop open only on links or specific elements, less users will see the ads so number of impressions will change
My CTR dropped, what happened?
Please check that your banner/in-page is displayed correctly on your website and no changes were applied to ad code
If you changed banner placement ctr will change, the better the placement- the more users click
Make sure that you are using the latest version of the code. You can get fresh code by clicking get code in sites and zones section
Another ad network pop is opening on our banner/in-page. In this case ctr will drop for sure. Contact the other ad network you are using and kindly ask them to change the setting so their ad code is not triggered on our ad format
I want to earn more, what can I do?
Adding other ad formats is always a good way to go. Try adding banners/in-page/video or pop to your existing ad formats.
Make sure that our code is placed and running on all the pages of your website
Do you have other websites not currently with Clickadu? Placing ads on all your websites will increase your revenue
Bring a friend to Clickadu and get 5% . Check this article to find out more
Add Anti-adblock code instead of regular pop code. This will boost your earnings.
Check this article to lean more
Work on your website's SEO and traffic quality. High quality users and Search traffic is in high demand and is fought over
If you are working on TabUnder, ask personal manager to switch you to Tab Up, it shows better results
Make sure that you are using the latest version of the code. You can get fresh code by clicking get code in sites and zones section
Don't forget to check this article about Statistics
If you have any further questions, feel free to contact your personal manager or our support via email at support@clickadu.com or through our our help center at https://faq.clickadu.com/