At Clickadu, we offer a variety of advertising formats tailored to suit different needs and preferences. Here's a breakdown to help you navigate through the options:
Onclick and Display Formats:
Ads on Clickadu fall into two main categories: onclick and display formats.
Display Formats: These ads require a ‘creative’ such as an image, video, or GIF. When users click on the creative, they're directed to a page containing the advertised content.
Onclick Format: In contrast, onclick formats do not require a ‘creative’. Instead, the ad opens when users click on a designated area of the page, which can be tied to specific elements like buttons, images, or links.
Onclick
Onclick Format encompasses various types of ads, including Pop-Under, Pop-Up, Tab-Up, and Tab-Under. These ads typically appear either behind or on top of the main browser window.
1. Advantages of Onclick Format:
High CPM rates compared to other popular ad formats.
Customization options for frequency, targeting, and device settings.
Minimal impact on user experience when shown at reasonable frequencies.
Suitable for publishers unable to use traditional ad networks due to content policies.
Anti-adblock solutions enable monetization of users with ad blockers enabled.
2. Frequency and its Impact:
Frequency plays a crucial role in onclick ads, as it determines the balance between user engagement and ad exposure.
Frequency Considerations:
Typically, a frequency of 3 ads per visitor per 12 hours is suggested to maintain a positive user experience.
Without restrictions, onclick ads may achieve 40-70% impressions compared to unique visitors.
Nonlinearly increasing frequency affects the impressions-to-visitors ratio due to factors such as user behavior, ad blockers, and premature page exits.
3. CPM Rates and Country-Specific Rates:
Clickadu offers competitive CPM rates tailored to different countries and regions.
Average CPM Ranges:
Publishers can expect CPM rates ranging from $0.2 to $2.
Actual rates vary based on factors like geographical location, website quality, traffic type, and audience engagement.
Country-Specific Rates:
Rates differ by country, with higher rates typically seen in Tier 1 countries such as the USA and European nations.
Tier 2 and Tier 3 countries may have lower rates, with variations across regions such as Asia, South America, and Eastern Europe.
Learn more about this format here.
Banner Ads: A Timeless Display Format
Banner ads remain as one of the oldest and most recognized display advertising formats on the internet. Here's a deeper dive into what they entail:
Placement Strategy: For optimal monetization, banners are strategically placed in high-traffic areas such as top page headers, sidebars, above or below videos, aiming for increased click-through rates.
Payment Model: Publishers are compensated based on impressions, although click-through rates can influence the overall revenue. Additionally, we track viewability metrics to ensure banners are visible to users.
Banner Sizes and Placement Options: Clickadu offers two banner sizes: 300x250 and 300x100. Publishers have flexibility in placement, either through JS-code implementation or by combining multiple banners using a single code snippet.
Advantages of Banner Formats:
Safety and Versatility: Banners are both search engine and user-friendly, provided they adhere to ethical creative standards.
Efficiency in Management: Publishers can manage multiple banners using a single code snippet, streamlining the ad management process.
Compatibility with Multiple Networks: Publishers can seamlessly integrate banners from different ad networks without conflicts, enhancing revenue potential.
Customization Options: Depending on campaign rates, publishers can display either a single 300x250 banner or two 300x100 banners, offering flexibility in ad presentation.
CPM Rates and Considerations:
Average CPM Ranges: Clickadu typically offers CPM rates ranging from $0.01 to $0.08 for banner ads.
Factors Influencing Rates: Actual CPM rates vary based on factors such as click-through rates, geographical location, website quality, traffic type, and audience engagement. Publishers' experience with other networks and ad optimization practices also play a role in determining rates.
Understanding these ad formats and their nuances can help you make informed decisions about your advertising strategy on Clickadu. If you have further questions or need assistance, don't hesitate to reach out to our support team. We're here to help you maximize your ad revenue and optimize your user experience.
Learn more about this format here.
In-Page Push Ads
In-Page Push ads represent a unique display format originally conceived as an alternative to traditional push notifications for devices that don't support them. Here's a closer look at what this format entails:
Evolution and Features: Initially designed to mimic browser system notifications, In-Page Push ads have evolved to offer a wide array of creative and display options. These variations include different sizes, interactivity levels, and designs, providing publishers with flexibility in ad presentation.
Advantages of In-Page Push Format:
Additional Monetization Avenue: In-Page Push ads offer publishers an additional revenue stream that strikes a balance between the less aggressive nature of traditional banners and the higher earning potential of pop-under ads.
Variety and Customization: With various skins and display options available, publishers can tailor the appearance of In-Page Push ads to suit their websites. Flexible frequency settings help reduce user fatigue and banner blindness, enhancing the overall user experience.
Learn more about this format here.
Pre-Roll Video Ads
Pre-Roll video advertisements are displayed directly before user-selected video content, whether accessed on mobile devices or computers. Here's a detailed explanation of this impactful advertising format:
Protocol and Compatibility: At Clickadu, we use the VAST protocol for Pre-Roll video ads, ensuring compatibility with all JS and HTML video players. Additionally, our JavaScript Overlay code permits Pre-Roll placement on any website featuring video content, including those utilizing embedded videos.
Safety and Compatibility: Pre-Roll ads are inherently safe for websites, provided that misleading creatives are excluded. As a testament to their safety, consider platforms like YouTube, which incorporate Pre-Roll, Mid-Roll, and Post-Roll ads seamlessly.
Pre-Roll Video Ad Features:
Prime Placement: Pre-Roll ads benefit from prime placement directly before user-selected video content, maximizing viewer engagement and visibility.
Versatile Compatibility: With support for the VAST protocol and JavaScript Overlay code, Pre-Roll ads can be seamlessly integrated across a wide range of websites and video platforms.
Learn more about this format here.
Push Notification Ads
Push Notification ads are a display format that enables website owners to monetize traffic or promote offers even when users are not actively browsing the internet. Here's a comprehensive look at this innovative advertising format:
Monetization and Promotion: Push Notification ads function by inviting website visitors to subscribe to news updates or special offers from the site. Subscribed users receive advertising notifications. The more subscriptions occur, and the more regularly they are received, the greater the revenue potential for the website owner is.
Compatibility: While Push Notification ads are effective across various platforms, it's important to note that they do not function on IOS and Mac devices when using the Safari browser.
Safety and Compatibility: Push Notification ads are safe for websites from the perspective of search engines, offering a non-intrusive yet effective method of engaging users with relevant content and promotions.
Push Notification Ad Features:
Engagement Optimization: Push Notification ads facilitate direct engagement with users, ensuring that promotional content reaches them even when they are not actively browsing the internet.
Revenue Potential: The effectiveness of Push Notification ads in generating revenue is directly correlated with the frequency and volume of subscriptions received, making them a lucrative option for website owners seeking additional monetization avenues.
Understanding the benefits of the In-Page Push format, including its adaptability, monetization potential, and user-friendly design, can empower publishers to make informed decisions about their advertising strategies. Should you require further assistance or have any inquiries, our support team is here to provide guidance and support.
Learn more about this format here.
SKIM Advertising
Skim advertising offers website owners a seamless way to earn revenue through non-intrusive ads. Here's a brief rundown:
Revenue Generation: Skim ads display targeted content as users navigate away from a site, providing an additional revenue stream.
Suitability: Particularly effective for websites falling into the category of CJ Types, ensuring they comply with platform policies.
Integration: Easily integrate skim ads into your site using the provided skim code.
Getting Started:
Consult Your Manager: For personalized guidance, consult your manager.
Skim Code: If suitable, use the provided skim code for integration.