Starting from version 76, the Google Chrome browser will update its ad-blocking algorithms:

1. Built-In adblocker that blocks any scripts that don't comply with Better Ads Standards.

2. Easylist integration: a list of websites or domain elements that are prohibited from being loaded.

Easylist is already widely used by popular adblockers.

What to do?

Here in Clickadu we have developed a solution that bypasses both algorithms:

Publishers

1. Make sure you're running updated ad codes with a built-in anti-crawler tool.

2. Keep an eye on updates in the Publisher's Self-Serve platform to switch codes. If the advertising domain gets flagged by EasyList, you'll receive notifications and updates via information notes and email.

Advertisers

1. Make sure you're running a safe advertising feed.

2. Keep an eye on updates in the Advertiser's Self-Serve platform to update campaign URLs. If a campaign URL gets flagged by EasyList, you'll receive notifications via information notes and email.

3. Use 'Mass campaign URL changer' for switching campaign URLs.

Check this article to learn more.