Your ad revenue depends on your audience's location and their interaction with ads. Countries with greater purchasing power generally generate higher revenue. User engagement, such as clicks and conversions, also contributes to earnings. Factors like website speed and user experience further influence revenue potential. Different ad formats vary in earning potential; banners may have lower rates per view compared to pop-ups, but they often receive more views. Maximizing revenue typically involves using a blend of ad formats that best suit your audience and content.