Your revenue depends on two factors:
1. Conversion rate (CR) is the ratio between the number of new subscribers and the number of landing page loads.
CR depends on the ad format that you use to get traffic. For example, clicks from display ads usually have higher CR than popunders, but they are also more expensive.
High-quality traffic typically has a better conversion rate (CR). Popunders from certain websites can achieve a CR as high as 20%. On the other hand, sites with poor-quality traffic may have a CR of just 2% or even lower.
2. Quality of Subscribers.
Subscribers can vary in the amount of revenue they generate.
Some traffic sources may bring you "tired" subscribers who have already subscribed to ads in many different networks.
For this reason, we recommend tracking your revenue for each source individually.
Average Subscriber Value
Here you will find a table with the average RevShare revenue per subscriber from 100+ countries.
CPS Subscriber Rates
If you want to work on the CPS pricing model, please contact your manager for details and rates.