Indeed, there are two pricing models to monetize traffic with Push Subscriptions: RevShare and Cost Per Subscription.
Let's explore the pros and cons of each of these pricing models.
RevShare
With the RevShare model, you get a certain % of revenue generated by your traffic.
Pros
You continue to receive revenue from subscribers as long as they remain subscribed, so overall revenue is typically higher than with the CPS model.
Once you have gathered a large number of subscribers, they begin to generate significant passive income, even if you cease to acquire new subscribers.
In most networks, the payment hold period is shorter when you operate under the RevShare model.
Cons
You need to wait a little until your expenses start to pay off.
So, usually at the start of the campaign, you have a negative ROI for a few days.
Please note:
Some users will unsubscribe over time.
New subscribers are the most active and generate the most revenue.
The longer it has been since the subscription, the less money that user generates.
To maintain a sustainable income, you need to keep traffic flowing and continue collecting new subscribers on our landing pages.
CPS
With this payment model, you receive a fixed amount of money instantly for each subscribed user.
Pros
You receive your money immediately and don’t have to wait for the subscribed users to generate revenue.
This allows you to potentially achieve a positive ROI right from the beginning of your campaign.
Cons
CPS model is available only after a short test period of working on Revshare because we need to assess the quality of your subscribers.
Overall income on CPS may be lower because you don’t get a share of all the future revenue that will be generated by your users after weeks, or even months after subscription.
The payment hold period on the CPS model is usually higher because the network takes a lot of risk by paying for your subscriptions upfront.