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How to create a smartCPA campaign?
How to create a smartCPA campaign?
Ksenia avatar
Written by Ksenia
Updated over a week ago

If you would like to create a SmartCPA campaign, go to the ‘Create Campaign’ page (1), ‘General’ section (2), and choose Push Notification, OnClick (Popunder), Video Pre-Roll, or ITM in Ad Format (3).


After that, switch to the ‘Pricings’ (4) section and select the SmartCPA pricing model (5).


Take into account that if you choose the SmartCPA pricing model, you have to set the postback integration between Clickadu and your tracker/affiliate network.
You can find a ready-to-use Postback URL for the most commonly used trackers in the ‘Tracking’ section of our platform (refer to the article about this section to learn more).

Countries & Bid

After that, find the ‘Countries & Bid’ section. Here you can select the countries to target. If you are interested in traffic volumes or average and maximum bids, we highly recommend that you use the ‘Traffic Inventory’ (7) tool. This tool calculates the daily traffic amount available, according to the campaign settings and selected targeting options. The data is based on the previous day's traffic performance.

In the ‘Countries’ field (8) select a country you would like to target in your campaign. Note that it is possible to add only 1 country for a campaign on the SmartCPA pricing model. Set a conversion cost for your campaign in the ‘Conversion Cost’ (9) field on the right. The conversion cost depends on your offer payout and should equal approximately 60-80% of your payout.


SmartCPA Test Settings

Kindly note that if you wish to run your campaigns on the SmartCPA pricing model, you need to set test settings at the bottom of the page for such campaigns first:

  • Test Budget (10) is the amount of funds that will be deducted from you if the cost of produced conversions won’t cover expenses for the tested traffic.

This can happen in case your offer does not get any conversions at all or if the cost of the received conversions is lower than the price of the traffic that has been tested. In general, the higher your Test Budget is, the more zones and traffic you will be able to test.

  • Test impressions limit per zone (11) - this option excludes zones from the test that don’t provide a single conversion for a fixed volume of impressions.

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