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How to create an Instant Text Message campaign?
How to create an Instant Text Message campaign?
Ksenia avatar
Written by Ksenia
Updated over a week ago

Go to the ‘Create Campaign’ page (1) and choose ‘Instant Text Message’ in Ad Format (2).


Content Settings

Next, you will need to upload your creative (the text of the actual message).

Instant Text Message/Mobile Dialog Ad campaigns are easy to set up. Here you have to pay attention to the ‘Content Settings’ page where you can type in your instant text message’s title and its message text:


Please mind that the ‘Instant Text Message’ field cannot contain more than 30 symbols (1), whereas ‘Text of message’ allows you to include up to 40 symbols (2) in your message.

To the right of ‘Content Settings’, you can have a look at the preview of your Instant Text Message ad to see how exactly your ad will look like.


After that, you can decide what pricing model you will be running your campaign on. Go to the Pricings page (1) and choose the price model (2). Instant Text Message is available on CPC, CPM, and SmartCPA models.

  1. Set a Geo/Country of targeting and choose a Bid/Price (all relevant bids for different ad formats are available in ‘Traffic Inventory(1) for registered users only)

  • If you are creating a multi-geo campaign, you can set a bid for each Geo by pushing the Add Another Rate (2) button (available only with SmartCPM & CPM)

  • What’s more, here you can choose a pre-set multi-country targeting by clicking on one of the settings shown on the screenshot below (3): ‘WW’ - for all available countries, ‘Europe’ - European countries only, ‘Asia’ - Asian countries, and so on.

  • You can enter the countries manually in the 'Countries' box (4). It's possible to add both full country names or two-letter abbreviations (IN, DE, US, etc.). You can add only one country on the SmartCPA pricing model. Multi-geo campaigns are available on CPM/SmartCPM pricing models only.

  • In the CPM field (5), you need to specify the desired CPM for your campaign. Please note the minimum CPM is different for different geos. You will see the minimum CPM after you add the country to the field (4) on the left.

  • Above the CPM box, you can click on any of the values (6) and target all the countries having this CPM as a minimum one (available on CPM/SmartCPM pricing models).

What’s more, when you set a bid (the ‘Pricings’ section (1)) for your Instant Text Message campaign, you will be able to use pre-set bids (2), as shown on the screenshot below, that will allow you to choose target countries that have the same minimum CPM rate. Under the CPM field, you can find a minimum CPM value (3) for a specific country. If you click it, the rate will be applied automatically to the campaign.


If you want to know about relevant bids, but you have not registered an account yet, you can contact our Support Team via live chat available in the bottom right corner of the page.

2. Set Frequency Capping for impressions and clicks. It refers to how many times (Frequency - times) your ad will be shown to the same user during a certain period (Capping - in hours). For example, 3/24 Frequency Capping for impressions means that a single user (when you choose the user-based frequency) will see your ad 3 times in a row within 24 hours;


What is more, you can select which type of 'Frequency' you would like to apply for your campaign's activity. You can see the three main types here:

(1) User-based frequency capping: it defines how often your ad will be displayed on a publisher's website to an individual user at a given time. It's based on cookie matching and set by default;

(2) Device-based frequency capping: it is based on how many times an ad will be shown to a user with a single unique device ID;

(3) IP-based frequency capping: here you can choose how many times an ad will be shown to a user(s) with the same IP.

You can read more about various types of Frequency Capping here.

3. Set your Daily Campaign Budget and Total Campaign Budget. Use these fields if you want your campaigns to stop after they have spent a certain amount of $$$.

  • The daily budget defines the limit your campaign can spend in a day. After the daily budget is reached, the campaign is paused until the beginning of the next day.

  • The total budget defines the limit your campaign can spend until it is stopped by the total amount. After the campaign reaches the total budget, it stops and does not resume working unless the total budget is increased.

  • If your campaign has stopped receiving traffic due to reaching the Daily Budget or Total Budget, you can either increase your campaign’s budget to restart it or leave these fields empty (they’re empty by default!);

4. Set a Test Budget and other test settings (only for SmartCPA and CPC (Except CPC with Banner) pricing models).


In the testing period, various traffic sources are tested and certain zones that perform best on your offer are determined. The traffic used for this purpose is covered by the test budget (during the testing period, traffic is paid for on a CPM basis). The minimum test budget for CPC campaigns is $5, and for SmartCPA campaigns - $10.

The 'Test impression limit per zone' option will exclude zones that do not bring a single conversion/click after a certain number of impressions has been sent to it, from a campaign’s rotation. This will prevent you from buying unnecessary traffic that does not show good results with your offer.

You can learn more about the testing phase of CPC campaigns in this article, and the testing period of SmartCPA campaigns is described here.

Do not forget to tick the Quality Guidelines compliance field before starting the campaign. To learn about our Advertising Policies and offers that are not allowed to promote within our network, please click here.

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