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How to create a campaign? General settings
How to create a campaign? General settings
Ksenia avatar
Written by Ksenia
Updated over a week ago

Let us introduce you to our brand-new campaign creation form. Now, it has 4 main sections that contain several settings to configure your campaign properly, and one of the important sections is ‘Campaign Summary’ located on the right side of the screen. This field has the general information about the settings of your campaign according to the data that you put on all the 4 pages:


1. General

In this section, which is an essential one for campaign creation, you can (see the screenshot below):

  • Type in the Name of your campaign;

  • Choose Feed for your ads. Feed refers to the category of your offer. If your offer contains adult content, such as dating, webcam, etc., it's better to choose the adult feed. If your offer contains something like financial services, betting, non-adult e-commerce, or something else - it is better to choose main. If your offer is good to go on both available feeds, choose ‘All’, and you will receive all of our network’s traffic;

  • Select an offer/website/product’s Vertical that you are going to promote (if you do not know the exact vertical of your offer/website/product, choose ‘Default’). You are free to choose any vertical because this setting does not influence the traffic your campaign will receive and is used for our internal statistics only.

  • Provide a Target URL (a link) to your offer/website/product;

  • Upload creatives/add extra format-specific settings (for Banner, Push Notifications, Video, and Instant Text Message).

    Note: fields marked with an asterisk (*) on all pages are obligatory to be completed. You will not be able to start your campaign if at least one of them is empty.

    2. Pricings

    This section is for pricing and budget planning. Here you can:

    1. Choose a Pricing Model for your campaign (you can find more information about our pricing models here);

    2. Set a Geo/Country of targeting and choose a Bid/Price (all relevant bids for different ad formats are available in ‘Traffic Inventory(1) for registered users only)

  • If you are creating a multi-geo campaign, you can set a bid for each Geo by pushing the Add Another Rate (2) button (available only with SmartCPM & CPM)

  • What’s more, here you can choose a pre-set multi-country targeting by clicking on one of the settings shown on the screenshot below (3): ‘WW’ - for all available countries, ‘Europe’ - European countries only, ‘Asia’ - Asian countries, and so on.

  • You can enter the countries manually in the 'Countries' box (4). It's possible to add both full country names or two-letter abbreviations (IN, DE, US, etc.). You can add one country as well as two or more countries (multi-geo campaigns are available on CPM/SmartCPM pricing models only).

  • In the CPM field (5), you need to specify the desired CPM for your campaign. Please note the minimum CPM is different for different geos. You will see the minimum CPM after you add the country to the field (4) on the left.

  • Above the CPM box, you can click on any of the values (6) and target all the countries having this CPM as a minimum one (available on CPM/smartCPM pricing models

    If you want to know about relevant bids, but you have not registered an account yet, you can contact our Support Team via live chat available in the bottom right corner of the page.

    3. Set Frequency Capping for impressions and clicks. It refers to how many times (Frequency - times) your ad will be shown to the same user during a certain period (Capping - in hours). For example, 3/24 Frequency Capping for impressions means that a single user will see your ad 3 times in a row within 24 hours;


    What is more, you can select which type of 'Frequency' you would like to apply for your campaign's activity. You can see the three main types here:

    (1) User-based frequency capping: it defines how often your ad will be displayed on a publisher's website to an individual user at a given time. It's based on cookie matching and set by default;

    (2) Device-based frequency capping: it is based on how many times an ad will be shown to a user with a single unique device ID;

    (3) IP-based frequency capping: here you can choose how many times an ad will be shown to a user(s) with the same IP.

    You can read more about various types of Frequency Capping here.

    4. Set your Daily Campaign Budget and Total Campaign Budget. Use these fields if you want your campaigns to stop after they have spent a certain amount of $$$.

  • The daily budget defines the limit your campaign can spend in a day. After the daily budget is reached, the campaign is paused until the beginning of the next day.

  • The total budget defines the limit your campaign can spend until it is stopped by the total amount. After the campaign reaches the total budget, it stops and does not resume working unless the total budget is increased.

    If your campaign has stopped receiving traffic due to reaching the Daily Budget or Total Budget, you can either increase your campaign’s budget to restart it or leave these fields empty (they’re empty by default!);

    5. Set a Test Budget and other test settings (only for SmartCPA and CPC (Except CPC with Banner) pricing models).


    In the testing period, various traffic sources are tested and certain zones that perform best on your offer are determined. The traffic used for this purpose is covered by the test budget (during the testing period, traffic is paid for on the CPM basis). The minimum test budget for CPC campaigns is $5, and for SmartCPA campaigns - $10.

    The 'Test impression limit per zone' option will exclude zones that do not bring a single conversion/click after a certain number of impressions has been sent to it, from a campaign’s rotation. This will prevent you from buying unnecessary traffic that does not show good results with your offer.

    You can learn more about the testing phase of CPC campaigns in this article, and the testing period of SmartCPA campaigns is described here.

    3. Targetings


    This page helps you to set specific targeting settings so that your campaign is getting only the most suitable traffic for your offer. You can either include certain targeting (it is in the ‘include’ mode by default!) or exclude it from your campaign’s traffic delivery by clicking on the ‘Exclude’ switcher


    so that it turns red:

    1. Connection Type (‘3G’ - only mobile carrier traffic, ‘Wi-Fi’ - only traffic from devices connected to Wi-Fi, ‘All’ - both kinds of traffic);

    2. OS types (Mobile, Desktop, or Other), OSs (Android, iOS, etc.), OS versions;

    3. Device Types (Phone, Tablet, Other), Devices Vendors (e.g. Apple, Samsung, or any other vendor), and Vendors Models;

    4. Mobile ISP (carrier) (only for 3G connection type);

    5. Browsers and Browser language. We recommend setting the ‘Browser language’ targeting if you need to receive traffic from users who speak a certain language, or if you’re targeting a country with more than one common language spoken;

    6. State and City targeting. Here, you can target only specific states and/or cities in a chosen country. Note that the 'State' field is related to province/land in the chosen country set in 'Pricings' first (the GEO field);

    7. Proxy/Not proxy. If you choose the ‘Proxy’ option, you will receive traffic from users with genuine IPs and those masking their real IP addresses and using another country’s IP instead. The ‘Not proxy’ option allows you to get traffic only from first-hand IP addresses. ‘All’ settings will get you both kinds of users.

    4. Zones & Additional

    Last but not least. This page allows to:

    1. Add zones (‘Zone Limitation’ field) that you want to Include (let your campaign work only within these zones) or Exclude (your campaign will not work on these zones, but will work on all others). Click on the


      switch to exclude these zones.


    2. Set campaign schedule: note that our platform is working according to the EST time zone. If you want your campaign to work during a specific period, you should calculate the time zone of the geo you are running your campaign on.


    3. Select the ad delivery method (for more accurate tests and correct stats, we recommend leaving these settings as they are);


    4. Choose Anti-Adblock Zones and RTB traffic (third-party traffic, not from our direct Publishers).


    After all the steps are complete, you can go through your campaign’s overall settings once again by looking at the ‘Campaign Summary’ section on the right side of your page. It is quite convenient and saves you time. This section is divided into 4 parts that correspond to the ‘Create Campaign’ sections:


    Note: if you are not ready to launch your campaign, you can save it as a draft.

    Do not forget to tick the Quality Guidelines compliance field before starting the campaign. To learn about our Advertising Policies and offers that are not allowed to promote within our network, please click here.

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