Clickadu

Right now, there are four pricing models available: CPM, CPC, SmartCPM, and SmartCPA.

CPM - Cost Per Mile. Advertisers can set the rate they are going to pay per thousand impressions.

CPC - Cost Per Click. Advertisers can set the price they are willing to pay for a single ad click.

Please note: This pricing model requires a CPM test to pick the zones with an appropriate CTR level. <a href="https://support.clickadu.com/en/articles/6234895-how-do-the-test-settings-impact-my-smartcpa-campaign-performance" rel="nofollow noopener noreferrer" target="_blank">Learn more...</a>

SmartCPM - Cost Per Mile with a second-price auction system. Advertisers are able to set the ceiling rate they are able to pay for traffic. The winning bidder pays the price of a second bidder.

SmartCPA - is a basic CPA with an automatic optimization algorithm available at the Self-Serve Platform that allows you to pay only for conversions. It automatically matches your CPA offers to 100% targeted users, helping you reach a more relevant audience.

Please note: This pricing model requires a CPM test to pick the zones with an appropriate CR level. <a href="https://support.clickadu.com/en/articles/6234895-how-do-the-test-settings-impact-my-smartcpa-campaign-performance" rel="nofollow noopener noreferrer" target="_blank">Learn more...</a>

What pricing models are available in the Self-Service system?

Find answers and get help from Intercom Support and Community Experts

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