What is a Popunder Ad?
A Popunder ad is a type of advertisement that opens beneath the main active window or tab when a user clicks on a specific element on a publisher's website. Unlike traditional pop-ups, the popunder remains hidden until the user interacts with the page. This helps combat "ad blindness", as the ad only becomes visible after the user takes an action.
How Do Popunder Ads Work?
No creatives (like images or videos) are required for Popunder campaigns.
All you need is a Target URL that links to the product or offer you wish to promote.
This link is embedded in a clickable element on the publisher's website (e.g., a button or image). When a user clicks on that element, a Popunder window opens automatically in a new window or tab, directing them to your campaign's URL.
Advantages of Popunder Ads for Advertisers
Available Pricing Models: Can be used with CPM, SmartCPM, and SmartCPA pricing models.
High Visibility: Despite being hidden initially, popunder ads have high visibility once triggered.
Engagement: Since the ad appears after user interaction, it can lead to better engagement.
Cost-Effective: A budget-friendly ad format compared to other types of ads.
Targeted Reach: Popunders can reach highly targeted users based on specific criteria.
Why Choose Popunder Ads?
Popunder ads are easy to set up because they only require a Target URL, meaning no additional creative materials are needed. This makes them an efficient and straightforward choice for advertisers.