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How to create a Banner campaign?
How to create a Banner campaign?
Ksenia avatar
Written by Ksenia
Updated over a week ago


In order to create a Banner campaign, go to the ‘General’ section and select ‘Banner’ on the ‘Ad Format section’ (as it is shown on the screen) and choose a banner size.


Creative settings

Requirement for creatives:

Banner type

File type

File size

Image/Video size


.jpg .jpeg .png .gif

Up to 512 kb

300x250, 300x100



Up to 1 mb

300x250, 300x100

  1. You can add up to 5 creatives in 1 campaign

  2. Press choose file* to add a creative or to replace** the current creative with a new one.

  3. File name***

  4. You can crop the picture

  5. Creative preview****

  6. Click the Target URL field or press Edit to add your Target URL for creatives

  7. You can remove creatives from your campaigns at any time.

  8. You can also add one more creative to your campaign (but not more than 5 creatives in 1 campaign)

Please note!

* You can choose up to 5 files at the same time

**Your campaign will be reviewed again by our moderation team after you have changed or added creative; also, a new test for the new creative will be launched.

***The file name will be changed for the creative name. Please track the creative statistics in the dashboard by the creative name

****If you don’t see the full picture in the preview, please crop it to the right size

Replace or Stop creative

Any creative can be replaced by clicking on Choose file and selecting a new creative.

After the start of the campaign, the creative will be sent for approval to moderation. After the campaign has been launched, any of the creatives can be stopped, if its performance does not suit you, and you do not want to change it, just tap on the Change status button.

Target Url

  1. Set up a particular Target URL for this creative

  2. Set up Target URL for all creatives

  3. You can use token {bannerid} to get statistics in your tracker solution for each creative


This section is for pricing and budget planning. Here you can:
1. Choose a Pricing Model of your campaign (more information about our pricing models can be found here);


2. Set a Geo/Country of targeting and choose a Bid/Price (all relevant bids for different ad formats are available in ‘Traffic Inventory’ for registered users only).


What’s more, here you can choose a pre-set multi-country targeting by clicking on one of the settings shown on the screenshot below (‘WW’ - for all available countries, ‘Europe’ - European countries only, ‘Asia’ - Asian countries, and so on).


Note that multi-targeting pre-sets are currently available on CPM and smartCPM pricing models only.
You can set a bid for each Geo (available only with SmartCPM & CPM). Tap on the 'Add another rate' button.


If you want to know about relevant bids, you can use our Traffic Inventory and see there the daily traffic amount and also the max and average bids for a geo you are interested in.


In case you have not registered an account yet, you can contact our Support Team via live-chat that is available at the bottom 'How can I help you?' in the right corner of the page.

3. Set Frequency Capping for impressions and clicks. It refers to how many times (Frequency - times) your ad will be shown to the same user during a certain period of time (Capping - in hours). For example, 3/24 Frequency Capping for impressions means that a single user (when you choose user-based frequency) will be shown your ad 3 times in a row of 24 hours;


What is more, you can select which type of 'Frequency' you would like to apply for your campaign's activity. Here you can see the three main types:

(1) User-based frequency capping: it defines how often your ad will be displayed on a publisher's website to an individual user at a given period, and it's based on cookie matching. It is set by default;

(2) Device-based frequency capping: it is based on how many times an ad will be shown to a user with a single unique device ID;

(3) IP-based frequency capping: here you can set how many times an ad will be shown to a user(s) with the same IP.

You can read more about various types of Frequency Capping here.

4. Set your Daily Campaign Budget and Total Campaign Budget. Use these fields if you want your campaigns to stop after they have spent a certain amount of $$$.

  • For example, if you have set your daily budget to $30, and your total budget to $90, it means that your campaign will be automatically paused once it’s spent $30 in one single day. Then, after your campaign’s total expenses reached $90 (in this case, it’d have been running for 3 days in a row), it will be stopped and acquire ‘Complete’ status.

  • If your campaign has stopped receiving traffic due to reaching its Daily Budget or Total Budget, you can either increase your campaign’s budget to restart it or leave these fields empty (they’re empty by default!).



This page helps you to set specific targeting settings so that your campaign is getting only the most suitable traffic for your offer. You can either include a certain targeting (it is in ‘include’ mode by default) or exclude it from your campaign’s traffic delivery by clicking on the ‘Exclude’ switcher


so that it turns red:

  1. Connection Type (‘3G’ - only mobile carrier traffic, ‘Wi-Fi’ - only traffic from devices connected to Wi-Fi, ‘All’ - both kinds of traffic);

  2. OS types (Mobile, Desktop, or Other), OSs (Android, iOS, etc.), OS versions;

  3. Device Types (Phone, Tablet, Other), Device Vendors (Apple, Acer, Nokia, Huawei, etc.) and Models (Galaxy A7, Honor 4C, etc.);

  4. Mobile ISP (carrier) (only for 3G connection type);

  5. Browsers and Browser language. We recommend setting a ‘Browser language’ targeting if you need to receive traffic from users who speak a certain language, or if you’re targeting a country where there is more than one common language spoken;

  6. State and City targeting. Here you can choose to target only specific states and/or cities in a chosen country. Note that a country needs to be set in 'Pricings' first;

  7. Proxy/Not proxy. If you choose the ‘Proxy’ option, you will receive traffic from both users with genuine IPs and those who are masking their real IP addresses and using another country’s IP instead. ‘Not proxy’ option allows you to get traffic only from first-hand IP addresses. ‘All’ settings will get you both kinds of users.

Zones & Additional


Last, but not least. This page allows to:

  1. Add zones (‘Zone Limitation’ field) that you want to Include (let your campaign work only within these zones) or Exclude (your campaign will not work on these zones but on all others). Click on the


    switch to exclude these zones;


2. Set campaign schedule: note, that our platform is working according to the EST time zone. If you want your campaign to work during a specific period, you should calculate the time zone of a geo you are running your campaign on;


3. Select the ad delivery method (for more accurate tests and correct stats we recommend leaving these settings as they are);


4. Choose Anti-Adblock Zones and RTB traffic (third-party traffic, not from our direct Publishers).

After all the steps are complete, you can go through your campaign’s overall settings once again by looking at the ‘Campaign Summary’ section on the right side of your page. This is quite convenient and saves your time. This section is divided into 4 parts, according to the ‘Create Campaign’ sections:


Note: if you are not ready to launch your campaign, you can save it as a draft.

Do not forget to tick the Quality Guidelines compliance field before starting the campaign.

Dashboard & stats

  1. General information on campaigns

  2. Information on each creative

  3. Click on the desired creative to open zone statistics for this creative

  4. Statistic information on zones of a campaign by selected creative

  5. General information on zones for the campaign

!Please note! You can find the creative name in the campaign preview in creative settings ( p.3 Creative settings in this article)

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