You may read more about Banner ads here.
In order to create a Banner campaign, go to go to the ‘Create Campaign’ page (1) and choose ‘Banner’ on the ‘Ad Format section’ (2) (as it is shown on the screen) and choose a banner size (3).
Creative settings
Requirement for creatives:
You can add up to 5 creatives in 1 campaign
Press choose file* to add a creative or to replace** the current creative with a new one.
File name***
You can crop the picture
Creative preview****
Click the Target URL field or press Edit to add your Target URL for creatives
You can remove creatives from your campaigns at any time.
You can also add one more creative to your campaign (but not more than 5 creatives in 1 campaign)
Please note!
* You can choose up to 5 files at the same time
**Your campaign will be reviewed again by our moderation team after you have changed or added creative; also, a new test for the new creative will be launched.
***The file name will be changed for the creative name. Please track the creative statistics in the dashboard by the creative name
****If you don’t see the full picture in the preview, please crop it to the right size
Replace or Stop creative
Any creative can be replaced by clicking on Change file and selecting a new creative.
After the start of the campaign, the creative will be sent for approval to moderation. After the campaign has been launched, any of the creatives can be stopped, if its performance does not suit you, and you do not want to change it, just tap on the Change status button when Editing the campaign.
Target Url
Set up a particular Target URL for this creative
Set up Target URL for all creatives
You can use token {bannerid} to get statistics in your tracker solution for each creative
Pricings
Choose a Pricing Model for your campaign (you can find more information about our pricing models here). We have CPC, CPM, SmartCPM, SmartCPA pricing models available for Banner ads;
Set a Geo/Country of targeting and choose a Bid/Price (all relevant bids for different ad formats are available in ‘Traffic Inventory’ (1) for registered users only)
If you are creating a multi-geo campaign, you can set a bid for each Geo by pushing the Add Another Rate (2) button (available only with SmartCPM & CPM. If you are running a CPC or SCPA campaign, you can choose only one geo)
What’s more, here you can choose a pre-set multi-country targeting by clicking on one of the settings shown on the screenshot below (3): ‘WW’ - for all available countries, ‘Europe’ - European countries only, ‘Asia’ - Asian countries, and so on.
You can enter the countries manually in the 'Countries' box (4). It's possible to add both full country names or two-letter abbreviations (IN, DE, US, etc.). You can add one country as well as two or more countries (multi-geo campaigns are available on CPM/SmartCPM pricing models only).
In the CPM field (5), you need to specify the desired CPM for your campaign. Please note the minimum CPM is different for different geos. You will see the minimum CPM after you add the country to the field (4) on the left.
If you want to know about relevant bids, but you are not registered an account yet, you can contact our Support Team via live chat available in the bottom right corner of the page.
3. Set Frequency Capping for impressions and clicks. It refers to how many times (Frequency - times) your ad will be shown to the same user during a certain period (Capping - in hours). For example, 3/24 Frequency Capping for impressions means that a single user (when you choose the user-based frequency) will see your ad 3 times in a row within 24 hours, for clicks the 3/24 Frequency Capping means that a single user will be able to click on the add 3 times within 24 hours;
What is more, you can select which type of 'Frequency' you would like to apply for your campaign's activity. You can see the three main types here:
(1) User-based frequency capping: it defines how often your ad will be displayed on a publisher's website to an individual user at a given time. It's based on cookie matching and set by default;
(2) Device-based frequency capping: it is based on how many times an ad will be shown to a user with a single unique device ID;
(3) IP-based frequency capping: here you can choose how many times an ad will be shown to a user(s) with the same IP.
You can read more about various types of Frequency Capping here.
4. Set your Daily Campaign Budget and Total Campaign Budget. Use these fields if you want your campaigns to stop after they have spent a certain amount of $$$.
The daily budget defines the limit your campaign can spend in a day. After the daily budget is reached, the campaign is paused until the beginning of the next day.
The total budget defines the limit your campaign can spend until it is stopped by the total amount. After the campaign reaches the total budget, it stops and does not resume working unless the total budget is increased.
If your campaign has stopped receiving traffic due to reaching the Daily Budget or Total Budget, you can either increase your campaign’s budget to restart it or leave these fields empty (they’re empty by default!);
Dashboard & stats
You may find information regarding not only the whole campaign, but about specific creative in the Dashboard. Just look in the “Creative” section.
!Please note! You can find the creative name in the campaign preview in creative settings
Do not forget to tick the Quality Guidelines compliance field before starting the campaign. To learn about our Advertising Policies and offers that are not allowed to promote within our network, please click here.
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